The American dream has expanded. In addition to the white picket fence, two cars in every driveway, and a 401k in every retirement plan, we have now added to the mix. A part of the ideal existence is the obsessive infatuation with personalizing everything. We personalize the colors of our laptops and ultra thin cameras. We personalize our cars, our cell phones, and our décor. Now, with the advent of having a Starbucks “on every corner,” the personalized latte has taken hold in