With the continual development of car marketing in china, the auto industry has gradually become a pillar of the national economy. In a highly competitive market, automobile enterprises must adjust their marketing strategy to gain profit. Corolla car is the model and leader in Toyota cars. Since 1966 after the successful launch, and as long as 40 years boasting a lasting market, it is the Best Seller in more than 140 regions and countries, creating a world record of ranking first among the world of single brand cars in sales volume. Off the assembly line in Tianjin, China-made Corolla, has put in the market for the past four years, and achieved good sales since February, 2004.
This article from the national auto industry policy start to analysis and study a series of new industrial policy so that to develop a marketing strategy of the Corolla car can be supported by the Government. Then the article carries out marketing strategy in accordance with analysis on the Corolla car direct competitor. Based on making the Corolla car satisfaction surveys, in the form of the questionnaire used by SPSS statistical software and Excel software, this article analyzes the customer evaluation on Corolla car in prices and after-sales service, advertising, marketing strategy and other aspects. According to the above series of investigations and research, the paper put forward a number of targeted marketing and operational strategies based on past Corolla marketing strategy and the specific automotive industry status.