Every year on New Year’s Eve more than one ton of confetti falls on New York City’s Times Square. Do I smell marketing opportunity?
This year, people from all over the world can have personal messages printed on the confetti for free by visiting the Times Square Information Center or a special Times website that is being called a New Year’s Wishing Wall Online by the Times Square Alliance who organizes the annual ball drop and New Year’s event.
This year it’s personal messages, but what will it lead to next year? The marketing opportunities are endless from advertising to branding, I’m sure many companies would be more than willing to pay to have their messages printed on that confetti.
What do you think?
Photo © Bebeto Matthews/AP
Share This
