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Readers: 17 | Updated: 04-24

Broadband Enterprises Partners with ScanScout for Video Overlay Ads

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While video advertising is still rather experimental as many attempt to move away from pre-roll ads and others merely try to monetize online video in the best way possible, it appears to be the interactive overlay ads that are beginning to get the most attention from video ad networks. Broadband Enterprises has a wide array of big name clients that utilize its video network, and has in fact done a great deal in the way of pre-roll ads.

Now, in an effort to add some variety to the mix, BBE has signed an exclusive partnership with ScanScout to provide overlay video ads. ScanScout has been building up its client base and working on alternatives to the pre-roll video ad for some time now, and has created an auto-match technology for optimizing ad placement across videos in its publishers’ networks.

I’m sure we’ll see more of the bigger names in the online video advertising space building on the current appeal of in-stream overlay ads in order to incorporate more interactive options for advertising purposes, which can also be automated to a large degree. VideoClix is an example of how this can be developed out for marketing campaigns within a network environment on the advertisers and publishers ends.

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