From frogdesign's Tim Leberecht, via Cnet, comes the latest diatribe/debate/list of musings on What Product Design Is. Entitled "Design conversations, not products," the central tenet of this one is that it's about the experience, not the product.
The essay features all of the catchwords and catchphrases ("branding," Starck's "design is dead," "apolcalyptic times for designers," etc.) we've come to expect, and throws in a new one: "Auratic." What does that mean? Well, read it for yourself! It's bound to come up next time you're swilling Shiraz at the Cooper-Hewitt.
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