Sports season is currently focused on basketball right now, and that’s all fine and dandy, but there’s also that undulating news of Roger Clemens and a bunch of other athletes being thrust into the spotlight for dealing illegal substances in some form or another. Perhaps you’ve caught wind of the new Southwest Airline commercials featuring Nick, and his ongoing fight against the media, defending himself against the accusations that he’s not using productivity enhancers–he’s just using Southwest.
In case you ever felt the need to liken flying for business purposes to illegal drug use, now’s your time to make bank on it. And given that it’s conference season in the business world, what better time to push marketing efforts even further with the creation of a network just for Nick and other businessmen (and women) that use Southwest Airlines in lieu of drugs. It’s called BeMoreProductive.
Created in conjunction with Kadium, which builds creative networks, and GSD&M idea City, which handles marketing campaigns, the network is a series of online resources for learning more about all the features Southwest already has and has recently added in order to make flying that much easier for business travelers. You can also follow Nick’s story. 
For me, however, I’m just antsy about Southwest (and every other airline) to add wi-fi to their planes already. That’s my drug
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