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From: Mashable!
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Readers: 28 | Updated: 05-07

YouTube Launched In India

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The reports we’ve had last week about YouTube India’s imminent launch turned out to be true. It’s been a long time coming, but in.youtube.com (youtube.in also works) is now live, offering the standard YouTube video selection through an “Indian lens,” which basically means that the charts on the site reflect the preferences of users from India, and the featured videos are chosen to be of interest to Indian audience.

According to IndiaTimes, partners for the launch are, among others, Zoom channel from the Bennet Coleman & Co, UTV and Rajshri Group.

YouTube India is the 20th country-localized version of YouTube to appear. Google keeps to its strategy of launching localized versions of their video sharing site with mixed results; the Korean version of YouTube, for example, hasn’t managed to beat the local copmetition. We’ll see how they fare in India, which, according to some reports, currently contributes nearly 1% of total YouTube traffic, while YouTube is already the 5th most popular site in India according to Alexa..

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