I found this ad for Meetup.com to be spot-on regarding the people they are targeting.
They are targeting people that spend a lot of time on the Internet, but are likely a bit self
conscious about that fact. They like the Ineternet, but cherish face-to-face connections
with people.
And, the humor of updating multiple social networks so that friends know our status at all
time juxtaposed with the simplicity of face-to-face conversation is powerful.
This positions meetup.com well as the company that uses the Internet to help people get off
the Internet.