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Readers: 38 | Updated: 06-19

Surely Kevin Garnett's Emotional Outburst Was Not Purposely Marketable

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Filed under: Celtics, NBA Media Watch, NBA Playoffs, NBA Last Night, Boston

Honestly, it never occurred to me, while watching Kevin Garnett's insane post game interview with Michelle Tafoya, that he might be taking a whole slogan-savvy approach to the whole thing. But then I read Darren Rovell's article about the celebration, and I gotta admit, the idea that the Big Ticket was pimping out Adidas ("ANYTHING IS POSSIBLE!!!") does hold a little water.

For a second, I thought that is so great. How often, in the first interview after you win the championship, do you quote the slogan of your shoe sponsor (adidas pays Garnett for his endorsement)? And then I thought, wait, did he just say, "Anything is possible?" That's not adidas' slogan. Their slogan is "Impossible Is Nothing.

One of Rovell's readers points out that Li-Ning, a Chinese shoe company, already has "Anything Is Possible" pegged as their slogan, albeit in Chinese (yiqie jieyou keneng). So either Garnett messed up or he just didn't mean to do any advertising at all.

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