Netflix has begun to alert subscribers that a price increase is required for those who wish to rent Blu-ray movies. The surcharge is a result of the additional cost of the next generation format, which sometimes is double that of DVD. The good news is that the surcharge is only $1, and allows you unlimited Blu-ray access under the same rules of your existing netflix account. I was expecting this to happen eventually, but I believed the cost would be a lot more. Bravo to Netflix for keeping it affordable. Thanks to /Film reader sean d for the tip.
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“Dear Sean,
As you may know, Blu-ray movies are more expensive than standard definition movies. As a result, we’re going to start charging $1 a month (plus applicable taxes), in addition to your monthly membership charge, for unlimited access to Blu-ray movies.
The additional charge for unlimited Blu-ray access will be automatically added to your next billing statement on or after November 5th, 2008 and will be referenced in your Membership Terms and Details. If you wish to continue getting Blu-ray movies for $1 a month more, you don’t need to do anything. If not, you can remove Blu-ray access anytime by visiting Your Account at the Netflix website.
If you have questions about this change or need any assistance, please call us anytime at 1-888-638-3549.
-The Netflix Team”
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