Have you ever noticed how communication skills have deteriorated over the past few years? In preparation for my lunch keynote at the 10th Annual Cause Marketing Conference in San Diego this week, I went through my "boo boo" folder and found some great examples.
Here are a couple of samples I'm using that underscore my point. These are real, folks. I didn't make them up.
1.
"Thank you for contacting. Each survey opportunity is unique. The survey invitation will contain both the length of the survey and the amount of credit your will receive upon completion."
2.
"By submitting this form you agree to receive periodic e-mails from [name of organization]. We will not sell or lease this list to any third party. You will be receiving a e-mail conformation."
These represent auto responses from Web sites. I also have some juicy ones received from colleagues.
What impression do you think these types of boo-boo's send? What does it say about an organization's credibility?