Readers: 7 | Updated: 2008

Warner Music's brilliant new idea: Re-hash old ones

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Here at Download Squad HQ, we're (sadly) all-too-often reminded of the archaic buffoonery found in the world of big-business digital music and video. Whether it's the notion that DRM prevents piracy (hint: it doesn't) or the fact that by being blood-relatives of mafia bigshots label executives you are likely to escape a kneecapping lawsuit, the music industry has never been short of controversy as it struggles with piracy.

Since the dawn of Napster, the music industry has been crying, nay screaming, out for a digital music czar. Someone who 'gets' the digital arena. Someone who's been around the block, and never missed a beat (if you'll excuse the terrible pun) when it comes to the digital domain. So of course when Warner Music yelled from the rooftop 'We've got a Digital Music Guru!!', we believed that all equilibrium in the world had been restored. And then we read about this digital guru's next big plan, and our jubilation promptly turned sour.

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