Readers: 0 | Updated: 2008

Businesses Using Social Media the Right Way

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I spent the weekend working on a Christmas gift for our families. Photos were edited, accounts created and by Sunday afternoon, I was ready to start doing the layout for my Blurb book.

It didn’t really take me too long before I got frustrated, mainly with myself and the software and our interaction. I tweeted my annoyance and then promptly went out to run a few errands. An hour or so later, around 430 or 5 pm, my phone trilled with a message

“@colleencoplick what are you trying to do? i’m blurb’s marketing director - maybe i can help.”

On a Sunday afternoon. Of the US Thanksgiving long weekend.

I was floored.

I got home, and replied to  Mike, who pretty much immediately hopped onto GTalk with me and helped me through my software troubles, got me set on the right path, AND offered me $50 off my order with a personalized discount code. I was amazed and delighted that he was so responsive.

Turns out that Mike has a daily Twitter search that he runs to see what’s being said out in the world, and he saw my frustrated tweet. Talk about utilizing social media tools the right way! He’s tweeting as himself, but is there to help the community in any way he can.

It’s amazing when you run into a company using social media the right way, but combines that with outstanding customer service! Blurb should definitely hang onto Mike, he’s pretty fantastic!

Tags: Blurb, excellent customer service, Twitter

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