Packaging designers need to think more laterally, and in terms of systems, rather than discrete elements, says a report into food packaging by trend research group The Future Laboratory. They claim packaging designers need to think about the challenges facing them - from preservation, cost-effectiveness and brand experience to sustainability and waste minimisation - in a more holistic way. But while consumer concerns about materials and waste reduction have formed the basis for design thinking in packaging over the past decade, concepts such as downgauging, light-weighting, concentrating, and the use of biodegradable, recyclable and renewable materials need to move on, says the report.
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