One way of attracting visitors to your website is to create content or webpages that are entertaining or filled with valuable information. If you own a blog and have been publishing for some time, you’ll have more than enough material to use as traffic or link magnets.
You might not even need to develop new content. You could simply collect articles or media you’ve produced and situate them in a frame which appeals to a specific audience profile.
This just involves creating a new webpage that is targeted towards a sub-section of your market/audience. This web page includes a list of reference materials relevant to a specific audience and it should be prefaced with an introduction which elaborates its purpose or aim.
I recently came across the perfect example of such a reference page in the form of Google’s help section for non-profit groups. Let’s use this as a case study on how you can create your own reference pages and use them to attract traffic/links.
Take a look at the website and the first thing you’ll notice is how it was specifically created for a specific audience profile (non-profits).
None of the resources recommended by Google are new: they are simply tools or applications that have been available for a long time. But that doesn’t matter. What is important is how the page is angled for maximum relevance: it demonstrates how Google can be used to fulfill the goals of a functioning non profit organization.
All of the tools are centralized on one convenient page: your visitor will only need to share one link to her friend. This facilitates both link-based and word of mouth recommendations. When constructing your reference page, keep it all on one page.
Each Google application is then explained in greater detail on individual pages, all of which are connected to one another via the left sidebar. The user can easily click around to explore the rest of the recommended tools. Remember to guide visitors to other pages by interconnecting them via highly visible links.
After you’ve created a reference page, you can start to drive traffic to it. Make an announcement on your site, draft up a press release, submit it to social news websites, purchase advertising and send email pitches to bloggers and journalists.
A well-done reference page will be a valuable source of inbound citation links and traffic over time. People will bookmark it and recommend it to their friends. Bloggers will share it with their readers. It will rank well on the search engines.
By offering a opt-in newsletter targeted at the specific audience profile, you can also use it to build your email list. Try creating reference pages when you have a chance: they are easy to create and will offer a great returns on investment.
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Reference Pages: How You Can Use Them to Attract Links and Traffic
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