Too often in the rush of trying to launch something new, entrepreneurs pay too little attention to coming up with a good name for their product or company. It might start off as a part-time project and they just want to get it up and running. So they pick the first name that comes to mind—often something awful—and then they are stuck with it. That is what happened to SimulScribe, a handy voice-to-text service that turns voicemails into e-mail. When James Siminoff and Mark Dillon started Simu