"Wii Fit incorporated the magic of video games," she said. "You get ranked, you unlock new levels, you can compete against each other, there's a lot of video game hooks that will help people stay motivated."
The next day, while reiterating our conversation to the summit during her speech, she added that there are also a lot of other exciting things that can be done with the balance board, specifically new games using it as a controller. Games like Namco-Bandai's skiing title or EA's Skate It or Ubi's upcoming Rayman title.
I buy the second argument, I'm not so sure about the first. But it's still a good model: You get people to buy the Balance Board by making people think working out will be fun, even though deep down everyone knows it really isn't, then you start releasing other games using the peripheral, removing the fit from the balance board and emphasizing the fun. It's almost a bait-and-switch, but without the negative connotations.
What I found more fascinating than Dunaway's insistence that Wii Fit, and not just the balance board, would be a game with lasting value, was her explanation of how Shigeru Miyamoto came up with the idea.
The story goes that Miyamoto placed a piece of graph paper on a wall in his house to track his weight and that every day he would plot it. Over time his family started questioning his weight gains and losses. Why did he lose weight on this day? Why did he gain weight on that day? That's when inspiration struck and Miyamoto went into the office and told his developers "Let's create a video game based on weighing yourself."
Can you imagine if anyone other than Miyamoto suggested that?