
Some time ago, one of my friends said, “Clubbing clothes are getting more expensive, especially worn by ladies. But, I don’t understand why girls are paying more for dresses which are skimpy with less material of clothes.” Paying more for less.
That is an interesting thought. In my opinion, dresses are not charged based on “price per inches of material”, but design is the deciding factor in addition to the quality of the material. So, we should not judge its price purely based on the quantity of cloth being used.
How about food, does “price per calorie” make sense too? On first look, it may make sense though. But, it is never fair to decide which food is cheaper, for example, pizza or carrot based on calorie. I doubt people will buy $10 of chocolate instead of $10 of banana just because they can get more calories from the chocolate. Seldom you see advertisement like $9.99 for 100 calories, right?

However, a construction worker who eats food for the sake of getting the most calories for energy may disagree with me.
But, for people whose priority is taste when comes to food, calories alone does not justify the price for any food. Other health conscious group may be willing to pay more for fresh food, especially those non-processed food and organic food which is getting more popular.
Food companies know this well. So, they come up with packaging which emphasizes much on the “organic” concept and they charge more expensive for the so called healthier food. Some businessmen even set up restaurants which serve only organic food. Don’t be surprised that the cost of eating at these restaurants is much higher than the normal ones. Businessmen are making money by taking advantage of people’s awareness, or should it be people’s fear?

Since we are on this organic food topic, many have forgotten how cheap it used to be to buy fresh vegetables and fruit many years ago. Now, it is seen as a luxury to buy fresh diet in big cities. Actually, it is still possible to spend less on healthier food. Just that we need more time and effort to prepare the meal. Instead of processed food, are we willing to spend more time to cook? Instead of using a ready made canned sauce, do we have time to prepare it from scratch?
Restaurant serving organic diet has probably answered these questions for many city folks. So, indirectly, with the belief that organic food is healthier, many have paid more for less (calories) in this case, without knowing that.

