Sprint has been attempting to simplify all the fancy technology that consumers can now use—location-based services, mobile social networking, “push-to-talk” and barcodes, etc—through what they call “SprintSpeed.” This Valentine’s Day they are pushing it with the mobile dating angle, positioning technology as aphrodisiac. From their press release:
“Now that text and picture messages are a part of everyday life, a new trend is emerging - mobile dating. For the first time, those looking for love can use the Match.com Mobile application to access millions of online profiles and make plans with Mr. Right, or at least Mr. Right-Now.
“On Valentine’s Day people want to connect with their loved ones, no matter how busy they might be, and Sprint phones are the perfect way to do that,” said Kevin Packingham, vice president of wireless product management. “You can find the closest gift shop using Sprint Navigation, send pictures or ringtones, and even get a text alert letting you know you have a new comment on MySpace. Sprint customers can use their phones to share the love.”
They are also promoting non-exclusive services like Fast Flirting, Cell Flirt, and their “Tools for Love” which include the “Seductive Serenader” that has Isaac Hayes sing your sweetheart a message and the “TXT Romantifier” for some smooth suggestions to turn a phrase. Sprint is even offering a discount on its sexy phone, the LG Rumor, and other pink and red phones so you can “text to your heart’s desire.”
“Each service enhances the customer’s mobile experience, along with making it that much easier to keep their Valentine happy on the big day, or any day,” they say. Forget roses, txtme baby xoxo…
