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From: Mashable!
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Readers: 5 | Updated: 2008

Facebook Tries to Take the FriendFeed Concept Mainstream

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Facebook is quickly moving into the aggregation game, today adding a half dozen different services you can now import into your Mini-Feed. The new services include YouTube, StumbleUpon, Hulu, Pandora, Last.fm, and Google Reader.

To try it out, I added my Google Reader Shared Items. Much like FriendFeed, it displays some recent stories I’ve shared in the RSS reader, and provides direct links to them so my friends can check them out. I like the fact that it bundled my most recent 5 shares together – this will create less clutter for my friends in their News Feeds. The Hulu integration is a pretty cool idea also that was hinted at earlier in the week – now your Facebook friends will know what TV shows you’re watching on the video service – similar to what Comcast appears to have in mind with its Plaxo acquisition.

The news was announced on the Facebook blog, but I’m curious what else the social network has in store to try and get more people using the feature. Right now, the only way to get to it is to click an “Import” link that appears at the top of your mini-feed. My feeling is that the vast majority of users have no idea what that might be referring to, and hence will probably ignore it, unless they have a lot of early-adopter type friends and start to see the new stuff popping up in their News Feeds. A bit of user education on Facebook’s part would be a smart move, as integration with mainstream services like YouTube and Hulu gives them an opportunity to bring in mainstream users before FriendFeed has a chance to reach them.

As MG Siegler notes, the one big thing Facebook’s implementation is lacking right now in comparison to FriendFeed is the ability to comment on items. However, it certainly wouldn’t take much for Facebook to offer this - they already offer commenting on just about everything else including photos and posted items.

Facebook started allowing you to import feeds from third-party services last month, with initial options including Flickr, Picasa, Yelp, and Del.icio.us.
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