Quick Tip: Answer the Question ‘Why Should I Care?’ [Common Sense PR], Legal Document Translation, Patent Document Translation, Business Document Translation, Technical Document Translation, Academic Document Translation,

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Readers: 57 | Updated: 06-23

Quick Tip: Answer the Question ‘Why Should I Care?’ [Common Sense PR]

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The average person in business receives too many memos, e-mails and news alerts in a given day to pay close attention to all of them.

Unless you can communicate quickly what value will come from reading your information, they may not even get past the heading.

Assuming you are distributing something that has value to people, it’s your responsibility to signal that value in the first few words.

And if you can’t think of a reason people would find the information valuable, maybe you shouldn’t be wasting their time with it.

Technorati Tags: influence,business,communications,values,teasers,stickiness,answers,information,words

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