You have to laugh at the story in today's AdAge about the possibility that Dove's "Real Beauty" campaign might have been using massively retouched photos. Apparently in an upcoming May 12 profile in The New Yorker posted online, Pascal Dangin of New York's Box Studios is quoted as saying he extensively retouched photos used in the the Ogilvy, Campaign for Real Beauty, which won all kinds of awards and accolades when it first came out a few years ago. Wouldn't fucking surprise me. I honestly believe that most of the people running BDA's are their own worst fucking enemies. If the whole basis of the campaign was that finally a beauty products company would tell the plain, unvarnished and respectful truth about women and their bodies, wouldn't you think they would fucking bend over backwards to be honest about the whole thing. But no... That's not the way BDA's look at the world, whether it comes to their clients, the audiences they are addressing, or the poor fucking troops in the trenches who have to put up with the continuing decline of their working environment and rewards. This business is fucked!
.
Who's laughing now?