TNS Media has released some interesting forecasts around advertising spends for 2008. We all know that online spend is increasing relative to other "traditional" advertising formats -- TNS Media shows the 2008 increase at 14.4%. This is part of an overall increase in ad spend of 4.2% across all mediums.
While we tend to think that Internet spend is eroding Television spend, it's actually newspapers that we will take from this year. The chart is below which shows the advertising spend by media type over the past three years. When do you believe Internet spend will pass newspaper spend and do you think we will ever push past TV for the overall lead?
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Share of Measured Advertising Spending by Media (2007-08 vs. 2006-07)
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Media Type
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2007-08 (24 Months)
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2006-07 (24 Months)
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Television
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44.1%
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44.0%
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Magazines
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21.1%
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20.9%
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Newspapers
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17.2%
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18.2%
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Internet
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8.0%
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7.1%
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Radio
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7.0%
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7.3%
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Outdoor
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2.6%
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2.6%
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Total (rounded)
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100.0%
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100.0%
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Source: TNS Media Intelligence, January 2008
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