Elanso

What it does

Marketo Lead Management provides all the rich functionality marketers need to automate and measure marketing campaigns and deliver more high-quality leads to sales. It gives marketers the freedom to execute campaigns with less manual effort, allowing more time to focus on the strategic and creative activities that improve marketing ROI. The product includes a rich suite of features including behavioral-triggered marketing campaigns, automated lead nurturing, and real-time lead scoring and reporting. Unlike any other solution, it has an addictively easy-to-use interface and an on-demand model that gets customers up and running in just days, with no upfront costs, and no need for training, professional services, or IT infrastructure.

In their own words

“Marketo provides sophisticated yet easy on-demand marketing software that helps mid-market and enterprise B2B marketing professionals drive revenue and improve marketing accountability. Our demand generation solutions automate lead generation campaigns and lead management activities – including email marketing, lead nurturing, lead scoring, and landing page optimization – to help marketers generate and qualify sales leads, shorten sales cycles, and improve conversion rates. At the same time, our marketing analytics give marketers the tools they need to measure results and demonstrate marketing accountability, helping turn marketing from a cost center into a revenue-generating part of the company.”

Why it might be a killer

Unlike other solutions on the market that are too complex and too hard to implement, Marketo Lead Management is easy to buy, easy to own and easy to use. It helps B2B marketing professionals generate more sales leads with less manual effort by offering capabilities such as automated lead nurturing, scoring and alerting, email marketing, landing page optimization and marketing ROI analytics. Marketo is the only company in its category to offer a solution that is entirely on-demand, with no upfront costs and no integration or training expenses. Also, the solution is so easy to implement that it is up and running in a matter of days and does not require formal training sessions. With Marketo, building and managing marketing campaigns is as simple as “point and a click,” making it the easiest marketing automation software on the market.

Some questions

Do they still continue providing new products for their clients? Can anyone submit their own products for this site to publish them?

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