Readers: 14 | Updated: 04-09

Iceland Socks [Behind the Buzz - digital and interactive advertising and marketing]

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This is just joyfully silly. Promoting Iceland, with Iceland Socks you choose your scenes, add your subtitles and send to a friend. This app has the attraction of silliness, in that the burbles make you laugh. My only issue is the barrier of having to provide subtitles- you want o be funny and that can prevent people from using it, a behavioural challenge that needs to be overcome, perhaps by providing examples.

Iceland Socks

Screenshot from Iceland Socks

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