(www.businessandblogging.com)
Tip: Look at your business blog with a visitor’s eye.
Is it easy to find what you are looking for on your business blog, or will a visitor have to struggle to get the information that they are looking for?
Is your business blog’s navigation user-friendly and intuitive, or will a reader become frustrated as they move through your blog posts?
Why it’s important: Your business blog’s usability affects whether or not visitors return.
You won’t be able to build a blog community unless visitors to your business blog want to return.
Image Source: Laura Spencer of WritingThoughts
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