(http://feeds.feedburner.com/~r/b5media-Business-Channel-Feed/~3/316104560/www.businessandblogging.com)  Tip: Be conversational.
One of the biggest mistakes that business bloggers make is “dumping” sales and marketing literature onto their blogs. While it may seem like an easy thing to do (after all, you’ve already got that sales and marketing literature written), dumping your marketing materials onto the web is the entirely wrong approach to business blogging. Blogging, even business blogging, is about conversation. Your blog posts should be conversational in tone. Why it’s important: Blogging is your big chance to engage your customers in conversation. Besides, using your marketing material as blog posts could actually turn off the very customers and prospective customers that you are trying to engage. If your audience really wants to read your marketing material, they’ll contact a sales person (or you can post it on your static website.) Image Source: Laura Spencer of WritingThoughts Share This 
 
From The Blogs
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2007
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Relationship is the Target of Business ManagementKeyword: management, relationshipIt is said that management means how to manage people, but there are others who claim that management means how to man...
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03-18
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Chart of group satisfaction by size, from Life With AlacrityElisabet Sahtouris wrote an article in 2005 called The Biology of Business, which began with a dubious recapitulation of Darwin's model and ...
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03-20
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A week ago I wrote an article linking business risk, business sustainability and business resilience, arguing that the best way to get companies to pay attention to their social and environmental acti...
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02-24
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Business and pleasure travelers have have some travel concerns and preparations in common, and one of those is having to worry about what’s happening at home while we’re on the road.If you have family...
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06-02
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President of the International MBA Institute of Peking University in the Unite States, Vice president of the Business School of Fordham University in the Unite States, MR.Yang Zhuang.Yang Zhuang: Ladi...
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04-22
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I was going through my daily RSS health reading when I came across an article in the NY Times. By now, you should know what it’s about: blogging being “bad” for your health. Being the curious soul tha...
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04-11
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Although I've had my share of itinerant blogging in the past, about five months ago I decided to create a professional blog surrounding the industry I've spent over half my life studying and working i...
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04-02
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It’s a story all too familiar for some people. They’ve got a good paying job and naturally start to build a lifestyle tailored around that particular income, with some tailoring it to an even higher i...
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01-24
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Sometimes, the courage to give up opportunity is much more important than discovery and pursuit of everyone. DELL's experience proves that human beings can explore and master the advantadges of o...
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06-06
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When it comes to blogging for money you’ll get a wide range of opinions on the subject of whether a blog is a business in itself. Personally, I feel that a blog can be a business on its own (without a...
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