By Joe Lamantia Published: November 2, 2009 We rely on our identity to make sense of almost all the experiences we have in lifedigital and otherwise. And yet, experience designers rarely consider personal identityeither as an aspect of design or a factor affecting design.Our identityour sense of who we are, in all the various contexts we negotiate, from personal to professional, from public to private, from individual to collectiveis one of the most fundamental elements of our experience and awa