Elanso

Webpage to 3D space provider ExitReality has soft launched today via a cross promotion with CKE Restaurants (Carl’s Jr and Hardee’s) that will see the product promoted to millions via the Carl’s Jr website and through a MySpace advertising campaign.

I originally sat down and spoke to the ExitReality team (the company has its HQ in London, but the dev team and CEO are in Australia) for TechCrunch back in April. At the time they explained that the product dynamically creates 3D spaces for social networking pages (no need to install anything on the site or for site owners to be signed up, the visitor only needs a plugin), but they held back on some of the other details. Here’s what they didn’t tell me the first time

• ExitReality can turn ANY webpage dynamically into a 3D space, meaning the product is not limited to social networks
• any rich media content, such as video or music, can be dragged into a space, and all items can be copied
• Their platform is built on open standards including Collada, VRML and others
• The open platform means that existing 3D objects built on the same standards can be easily included in any 3D space, including most objects from Google 3D/ SketchUp
• They have also incorporated a “virtual space search engine” that means anyone with their plugin can enter any 3D space on the web built on open standards. They already have over 3,000 spaces indexed, including some really incredible builds, instantly providing landmark content

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