Citroen, a France-style humor

In Fashion Innovation  ||  05-05 ||  Tags: advertisement   fashion innovation   originality  ||  Readers: 71

 
zfyvmeyi|yupoo.com
It's not easy to understand the humor of foreigners.
After seeing its advertising copy, we know that it wants to show the big space of the Citroen C4 and the lighting system of the skylight at the platfond, but this kind of humor still can't be well understood.
 
advertising copy
Lack of light and space?
 
  • Advertising Agency: H-Paris, France
  • Creative Directors: Olivier Desmettre, Fabrice Delacourt
  • Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
  • Photographer: Romain Laurent
  • Retouching: Christophe Huet
  • Published: November 2007

    creation 5 points, art 5 points, advertising copy 5 points

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