Elanso

Filed under: Sports/GTs, Green, Marketing/Advertising, Chevrolet, GM

The hits just keep on coming for fans of the Chevy Camaro. Just yesterday, we quoted Bob Lutz as suggesting that the Camaro could get a four-cylinder engine option. Now we hear that Mark LaNeve, VP of sales and marketing for GM North America, says that, "We won't position it as a muscle car," speaking again of the 2010 Camaro. Sure, you could spend hours debating the terms "muscle car" and "pony car", but we're pretty sure that very few ever thought of the Camaro as a fuel-efficient option. But, that's exactly how GM will position it. "The mainstream positioning will be fuel economy, design and a V-6," says LaNeve.

The truth seems to be that GM just cannot afford to sell a couple hundred thousand Camaros a year with V8 engines rated at around 20 miles per gallon combined. But, before V8-lovers get too upset, remember that it is the fuel efficient engine options which make the fire-breathing V8 an option at all. Without mainstream options like either a direct-injected V6 or even a small turbocharged 4, there is simply no way that Chevrolet could ever reintroduce the Camaro at all.


[Source: Business Week]

 

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