The first thing I noticed about the newly released Link Nerve site is that the page title is “LinkNerve - Safe Link Buying”. That sounds very interesting so let’s investigate further.
Unlike other paid posting services LinkNerve places your links on posts that are already indexed in the search engines. You start by typing a keyword into the search box and LinkNerve will find all mentions of that keyword on blogs in it’s publisher network that are not linked to anywhere.
I tried searching for “seo” and the service will let me buy 1226 links for the bargain price of $24,520. All the links will be added within 72 hours which seems like a quick way to burn through a lot of money to me.
From the sites FAQ’s..
It’s no secret that search engines do not like the practice of purchasing links……….LinkNerve has taken all of this into consideration and has created what we believe to be the most effective and safest way to purchase links today. By far the best way to acquire a link is to find a site relevant to your industry or topic and negotiate with the website owner to link a word within their existing content back to your website.
The Problems
The first problem with this service is that I can’t see where my link is going to be placed. As a linkbuilder I’ve spent years training myself to understand which pages will provide long term value and which are useless. With this service 90% of links might be on sites that don’t pass PR - we just don’t know.
Obviously if the inventory was public Google could see it too so it’s a catch 22 situation.
The next problem is one of scale. If I get 10 links with the anchor text “seo” then that isn’t going to make much difference either way. However if I buy 1000 links with the same anchor text then Google has to make an editorial choice to either rank me number 1 OR to give me a link buying penalty.
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