PR industry bible PR Week caught up with the debate about Sidewiki this week. While it isn’t the best idea Google has come up with (the company needs to balance user experience with its business relationships) and is a serious headache for pharmaceutical companies, it isn’t all that bad and some reactions have been over the top. Sidewiki is a toolbar plug-in that users will have to download to see wiki content on pages. The question remains as to how many will actually bother installing it. Soci