Search marketing is the ultimate seductress. It lures you in with the promise of an interesting, exciting career that can actually pay the bills, but soon you’re regularly pulling 12 hour days with no vacations. There’s intense pressure to achieve high search rankings and triple digit ROIs to keep clients happy in a dynamic industry where the rules change frequently and the competition is growing in leaps and bounds. It’s no wonder search marketers feel stressed. Stress is running rampant in the search marketing industry and failing to address its effects on you and your client relations can destroy your SEM business faster than a low Google ranking.
So how do you avoid burning out?
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