Just last week we heard that Aniboom (the YouTube for animated content) would be greatly expanding its distribution channels by partnering with various mobile and web video networks. Now the animation network is teaming up with Oberon Media’s publishing division, I-play, for the creation and distribution of animated serial content across all of its platforms within its gaming network.
First up is Turbo Subs, which is one of I-play’s more popular games. Aniboom will be using aspects of the game, such as characters and the game story, to create a series. It’s kind of like making an action film based off a popular comic book super hero. Kind of.
Nevertheless, Aniboom is getting a pretty good deal out of this, as it’s partnering with established brands for the creation of new and original content. This is already aligned with the major objectives that Aniboom already had for its creative process, but in doing more with existing brands’ characters, plot lines, etc., Aniboom is able to really leverage an already present audience while hopefully maintaining credibility with its own audience.
What we’re left with is not only greater distribution for both Aniboom and its content partners, but a potential for extended advertising possibilities as well (should Aniboom decide to go this route). Either way, it’s great that Aniboom is finding creative ways in which to extend its distribution across a wide array of audiences, while finding ways to add fresh content as well.
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