Elanso

The Miami Herald's Business Books columnist Richard Pachter wrote an article yesterday praising three new business books, including Presentation Zen. Richard writes a really nice column, so I'm most honored indeed to get a thumbs up from him. Richard talks about two other new books in the article that I have not read yet, but based on his recommendation I have ordered both or them. The first book he reviews is Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History by Steve Cone. Actually Steve Cone's other book from 2005, Steal These Ideas!: Marketing Secrets That Will Make You a Star, looks like a good book as well if you want a good refresher on fundamentals of marketing (I ordered this one too). The second book Richard recommends is Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know by Dave Lakhani. It looks like this may be useful to people outside of sales an marketing as well (Lakhani's Persuasion: The Art of Getting What You Want looks good too). Finally, Richard says some nice things about the PZ book. Go checkout the article on The Miami Herald's website -- More than words: Books tell you how to motivate.

• Other reviews and articles by Richard Pachter.