When I saw the headline on TechCrunch, “Google Launching ToDo List Product?” my heart skipped a happy beat. Finally! But no. It’s likely that TechCrunch only exposed a Google employee who hit the wrong button and accidentally posted a private blog entry or email containing his personal weekend task list. False alarm.
Google attempts to compete almost point-for-point against major Microsoft Office features on nearly every note except for task and project management. What are they waiting for? It’s wonderful that we have so many on and offline ways of managing personal and group tasks whether they are directly tied to projects or not. Yet we’re still sorely missing tight integration between email, documents and tasks for those of us who use Google tools in our businesses. The inability to assign and track simple tasks and lists through Google Apps is a glaring omission that may very well be the reason some small businesses and groups are hesitant to give up their Outlook-based workflows with its handy task pane.
Clearly, we’re ready for Google to make some sort of announcement in this area, aren’t we? Should Google take the GrandCentral/Jot route and acquire a company like Remember the Milk, which already does an outstanding job of integrating tasks with Gmail, or should they develop something from scratch once and for all?
How do you think Google should respond to those of us who are clammoring for to-do/task management baked into their products?
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