Internal linking, or creating links that point to some of your own web pages, is generally practiced on sites for three reasons: 1. Internal links can quickly add context. Instead of writing a summary of some topic that you covered in detail the other day, you can just create an hyperlink to that old story and readers can follow the link in case they are curious to learn more about that topic. 2. Internal linking with good anchor text can affect your site rankings in search engines. And this is