Filed under: Culture, Business

GameFly, the by-mail game rental service, is testing different waters with its new GamePie social networking application launching today for Facebook. GamePie is designed to become the gaming community's plebeian version of Metacritic, giving users the ability to rate, review and recommend titles to friends. OK, great, but why would GameFly develop this application, and more importantly, where's the cash in it for the company?

"We've done a really good job over the last six years of getting gamers the games they want. And we've done well on the content side, but we haven't done a good job on the community side. Whether its around the franchise or the platform, so this is a great way to take the lead," GameFly co-founder Sean Spector told us during a very Web 2.0 walkthough of the GamePie program. "We've got a good brand with GameFly, but this is about socialization of games, not about buying games or renting. So, currently we're just trying to make a killer social app."

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