For New CEO John Donahoe, 'It's eBay's Game to Lose'

02-18 ||  Readers: 35

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On January 29, online auctioneer eBay unveiled plans to revamp the fees it charges sellers, reduce fraud and increase the volume of transactions. It's the first move by CEO-elect John Donahoe, who will take over the reins of eBay on March 31 in the wake of long-time CEO Meg Whitman's announcement that she plans to step down. Donahoe's mission is to reinvigorate a company that remains dominant in online auctions, but is vulnerable to increased competition from both large and small rivals. Wharton faculty and others offer Donahoe a game plan for moving forward.
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