During the past year-plus of working with scores of small and medium sized businesses (SMBs) on testing and then launching online video advertising campaigns, we have compiled a short list of common myths associated with online video advertising, implications for search and what it means to the SMB sector.
Gleaned from our own experiences, as well as a substantial combination of news, discussion and hype surrounding the online video ad sector, we thought it would be useful to identify and dispel the most commonly held myths about online video and SMBs. So, in the spirit of late-night talk shows, and without further ado, here the list:
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