Tuesday Tip No.40 - Challenge The Brief, Legal Document Translation, Patent Document Translation, Business Document Translation, Technical Document Translation, Academic Document Translation,

Article Information

From: Scamp
Source

Readers: 13 | Updated: 02-19

Tuesday Tip No.40 - Challenge The Brief

Translate Into:

Creative team during a briefing
(Incorrect attitude)

Correct

We Creatives like to think of ourselves as maverick uncontrollable rebels.

But we're not.

The truth is, we're all too compliant.

How many briefs have you rejected - ever? How many have you even challenged?

I've seen briefs where under "single-minded proposition" there were three adjectives. Linked by two uses of the word 'and'.

How can you possibly write a good ad to that?

Now, it's true that before the brief gets to you it will have been signed off by your creative director. Perhaps by a few planners and clients also.

Nevertheless, a brief is not a legal contract. It's a series of suggestions, a step in a process - and you're a part of that process.

So don't be like rabbits just sitting there in your hutch, happy to nibble on whatever you're given.

Be like the tiger cubs. Cute and adorable, of course. But alert and challenging also. Indulge in a bit of 'rough play' with your planner. Bat his brief around like a balled-up pair of socks. If anything doesn't smell right, scratch at it.

Above all, if you don't feel the brief is right, say something. You may be surprised how much say you can have.

Tip No.39 - Tell The Truth
Tip No.38 - Playing To Lose
Tip No.37 - How To Write Headlines
Tip No.36 - How To Do Direct
Tip No.35 - How To Do Radio
Tip No.34 - How To Do Press
Tip No.33 - How To Do TV
Tip No.32 - How To Do Digital
Tip No.31 - How To Do Posters
Tip No.30 - Look At Weird Shit
Tip No.29 - Presenting To The Client
Tip No.28 - Presenting To The Team
Tip No.27 - Presenting To The Creative Director
Tip No.26 - How To Deal With Rejection
Tip No.25 - Look Creative
Tip No.24 - Don't Be Afraid To Ask
Tip No.23 - Your Idea Has To Be 120%
Tip No.22 - Read Iain's Tips
Tip No.21 - Don't Behave
Tip No.20 - How To Discuss Ideas
Tip No.19 - Read Hugh's Tips
Tip No.18 - How To Get A Job In Advertising Part IV - How To Turn A Placement Into A Job
Tip No.17 - How To Get A Job In Advertising Part III - How To Approach Agencies (re-print of Tip No. 7)
Tip No.16 - How To Get A Job In Advertising Part II - How To Put A Book Together
Tip No. 15 - How To Get A Job In Advertising Part I - FAQ
Tip No. 14 - Make Friends With Traffic
Tip No. 13 - Get Reference
Tip No. 12 - Don't Stop Too Soon
Tip No.11 - Be Very
Tip No.10 - Breaking Up
Tip No.9 - Working Well With Your Partner
Tip No.8 - Finding The Right Partner
Tip No.7 - How To Approach Agencies
Tip No.6 - Never-Seen-Before Footage
Tip No.5 - Dicketts' Finger
Tip No.4 - Two Blokes In The Pub
Tip No.3 - Play Family Fortunes
Tip No.2 - Should You Take A Bad Job?
Tip No.1 - Don't Overpolish

From The Blogs

b5media Lifestyles Channel Feed 04-22	tip of the day - sewing with velvet [Tangled Thread] I’ve done quite a bit of sewing in my life… I’ve sewn everything from horse blankets to my duppioni silk wedding. I can make a tailored men’s dress shirt or a bed-size quilt. There are still fabrics... 查看全文 Digg (5)
Life Optimizer 03-25	10 Tips to Get the Most Out of Your Holiday On the Easter weekend, I went out of town and spent several days at my parentss home. There I enjoyed the holiday away from my normal routines. While usually I have a set of daily routines related to ... 查看全文 Digg (4)
Telling It Like It Is 04-15	Prom Safety: Child Safety Tips For Graduating Seniors and Parents My daughter is graduating from high school this year, so we’ve been busy shopping for the prom dress, jewelry and shoes, scheduling appointments with the hairstylist and French manicurist, all in anti... 查看全文 Digg (3)
Ririan Project 04-10	5 Ways to Experience the Benefits of Travelling Without Leaving Town The real voyage of discovery consists not in seeking new landscapes but in having new eyes.- Marcel ProustNote: This guest post was written by Lea Woodward. She runs Project Woodward with her husband ... 查看全文 Digg (3)
Gearfire Productivity 04-10	Tips for Learning a Foreign Language (photo by Maria Schwartzman 2008)It's a fact: the world is globalizing. This means that people not necessarily speaking the same language must come together to communicate. In this day and age, it is ... 查看全文 Digg (3)
Parenting & Pregnancy 04-16	Finding Pregnancy Tips Finding Pregnancy Tips on the Internet and World Wide Web If you have found yourself pregnant, you may be wondering what pregnancy informational services are available to you in the brick and mortar... 查看全文 Digg (3)
OhGizmo! 04-17	RC Speed Boat Challenge Puts A New Spin On Slot Car Racing By Andrew Liszewski Where I live the weather has gone directly from Winter to Summer, and while I dont particularly miss the snow, I do miss the in-between, light jacket conditions of Spring. But on t... 查看全文 Digg (3)
Socyberty 04-30	Eight Tips on How to Go Green Ever wonder why there are so many people polluting the earth? Ever say to yourself “hey, I wish I could do more to help the environment.” Have you ever thought about trying to help out the... 查看全文 Digg (3)
Parenting & Pregnancy 02-18	Preparing Your Laundry for Washing and Drying Five Tips on Preparing Your Laundry for Washing and Drying Introduction: Without a doubt, the prospect of doing the laundry is dreaded by the typical person. In point of fact, there are a number of ti... 查看全文 Digg (3)
Bootstrapper 03-24	How to Telecommute Successfully: 50 Tips and Resources By Heather JohnsonTelecommuting is a beautiful thing, what with skipping traffic and wearing fuzzy slippers to work. However, working from home doesn’t come without its trials. If you’re not prepared ... 查看全文 Digg (3)

Scamp 's Hot Articles

Elanso is a professional online platform which provides translation service for corporate or individule clients, opportunities for translation practice and translation jobs, and translation tool/software-download. Our online translators provide about 186 languages' translation service, including Japanese,Korean, French, German, Spanish, etc, among which, 20,000 are English translators. And some big translation service companies in Shanghai, Beijing, Nanjing also registered here.

Elanso

Article Information