Another announcement from Mochila this week: the aggregate content service provider and widget distributer is launching a new ad-supported slide show player. This isn’t too far off the path of what Mochila offers with its news widget, which also includes multimedia content. But the new slide show player is dedicated to images, and has a built-in advertising option that lets brands reach out to consumers through the web publishers that utilize Mochila’s widget, and offers an additional ad-based stream of revenue for those web publishers.
The images are provided by Mochila’s content parters, including Getty Images and the Associated Press. The widget itself is 300×250, and is somewhat interactive for the end user. There’s a play button that gets the slide show player started, informational text that displays at the bottom of the widget (which can be hidden by the end user), previous and next buttons, and a top menu that lets users see three photos at a time.
The ads themselves will pop up intermittently, and the end user will then be able to immediately click “resume slide show” to get things going again. The ad will then shrink down to a smaller banner ad that displays directly beneath the slide show widget. This of course can be clicked on by the end user at any given time. I imagine this particular move not only expands the pool of web publishers that will be interested in using Mochila’s widget services, but also improves and diversifies the ad network that Mochila is steadily building up.
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