Why is Facebook only going to earn $300 million in revenues this year, despite 80 million active users on its site? Not because Facebook has outsourced much of the ad-sales work to Microsoft. Not because Facebook's Social Ads have miserable clickthrough rates. It's because at Facebook, making money isn't the priority. "Our focus is on growth — we believe this is the moment people are joining social networks," Sandberg told a crowd at Fortune's Brainstorm Tech conference. "Then it's monetization to support that growth." Sandberg, a White House veteran, didn't stop there with the Washington-quality doubletalk.
Asked whether a recent rash of Facebook executive departures had anything to do with her arrival — they absolutely did, a source tells us — Sandberg tossed the question aside like a K Street pro: "There is no specific underlying story behind the few execs leaving our company."
Stuart Bruce points us in the direction of an emerging debate between PR lecturer Richard Bailey and one of his students Natalie Smith. Richard is asking how he should be teaching the topic of social ... 查看全文
My friends over at Ether-Ray have emailed me about a survey theyre running for PR professionals. 查看全文
In any case, If you’re involved in a startup (particularly if you happen to be venture-backed), the article is worth the read.However, the original article is over 4,500 words and on the off-chance th... 查看全文
GROVERS MILL, NJThe hour of darkness that engulfed Europe tonight left most essential services intact, despite a scare at a nuclear plant that turned off its alarm system to preserve power.Earth Hour ... 查看全文
A while back I wrote a piece about sloppy PR from Disney Corporation and it's sat there for a while, garnering comment and thoughts. Today I got one that I thought was particularly interesting, from K... 查看全文
The Flash coders at Adobe have been very busy folks and this week they've demonstrated full versions of Flash 10 running on Nokia, Windows Mobile and Google Android devices. Adobe wants to get the lat... 查看全文
Bloggers have a reputation for being a pretty prickly bunch as far as PR and marketing folks are concerned. I dont think were too much different than other media folks, though we are more likely to br... 查看全文
An audacious statement helps you stand out from the crowd. A bombastic statement makes you stand out for the wrong reasons. PerfectBusiness.com isnt content to offer useful services for those starting... 查看全文
This year I seem to have been involved in more recruitment than I can remember for a few years. That means sifting through hundreds of application forms and CVs to select candidates for interview and ... 查看全文
The Canadian Autoworkers Union is appalled that GM is closing factories that produce trucks and performance cars. Their showdown with management fizzled recently when the courts ruled they couldnt blo... 查看全文