Worth reading:
The Mindset of Marketers on ROI and Engagement - Jonathan Trenn points out the convoluted logic of traditional marketers transferring their dollars to online, while ignoring the opportunities for interaction.
Truth versus Blogosphere Truth - Jeremy Pepper looks at some examples of bloggers jumping on a poorly researched story and amplifying, rather than clarifying, the story. In a similar vein, Todd Defren offers three studies of companies who either aren’t handling PR properly, or are wrongly accused of that sin. Jake McKee jumps in on the Scrabble/Scrabulous prognostications.
Digg and StumbleUpon Marketing - Lee Raito takes a 30-second shot at why and how to use recommendation engines to power your marketing.
You’re Human, So Talk Like One - Chris Wilson launches a series of posts called Human Talk, about why it seems so hard for people and companies to, you know, communicate in a way that doesn’t resemble a robot.
It Could Happen to You - Global PR bigwig Richard Edelman has a cautionary tale about the need for follow-up about details, and the quick action needed to limit damage from a report that Edelman had failed to document its corporate social responsibility efforts with a UN group, as promised (a mix-up).
Pat Philbin’s Next Career Move - Crisisblogger Gerald Baron announces the hiring of Philbin in the wake of the FEMA news conference media mayhem.
There are many more items out there worth your attention. Check out my archive of previous link round-ups, or see my link blog.
Tags: brands, branding, online, stumbleupon, digg, communication, business, edelman, un, crisis, fema
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