ONE | Free Thinker
Chris Anderson’s book on “Free” is scheduled for free-lease in late 2008. MEDIA magazine has a free-view of Anderson’s book with this worthy read Q&A. Be sure to read the audacious idea Anderson for how book publishers can align the interests of the author with the publisher. >> MORE
TWO |
The Mind of Scott Adams
I’ve never been drawn to Dilbert. However, Scott Adams latest book,
Stick to Drawing Comics Monkey Brain, is an interesting read. Thankfully, for me, it’s not a book of Dilbert comics. It is, however, a romp through the mind of a very creative thinker with lots of funny quips. He also says some smart business-minded things like,
“Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep.” And,
“Great ideas often look identical to stupid ones right up until the moment they work.” Reckon I should start reading
Scott Adams’ blog.
>> BOOK | BLOG
THREE |
Bathroom Reading for Marketers
Further proof exists that there is no such thing as boring product categories, only boring products. Virginia Miracle gives us a first-hand account how Charmin is making toilet paper photogenic. If Charmin can make toilet paper interesting, just think what we can do with the products we market.
>> MORE