The analysis report on Chinese internet advertisement market for the third quarter, issued by Nielsen// NetRatings, the company of internet media and market research, shows the market value of Mainland China's internet advertisement for the third quarter reach nearly 2.62 billion yuan., an increase of 14.1% year on year, the value of the whole market has accumulated to 6.6 billion yuan form the beginning of this year to date, and the market size of the whole year is doomed to break 9 billion yuan. According to data, the market value of the internet advertisement of the previous 3 quarters is 1.69 billion yuan, 2.29billion yuan, and 2.62billion yuan respectively. The advertisement value of September first breaks the record of 1 billion yuan per month and reaches 1.01 billion yuan. Meanwhile, the quantity of advertisement and promotion programs of the previous 3 quarters reach 2661 and 19049. The four industries of automobile, IT, FMCG and finance are four pillar industries of the internet advertisement which contribute to over 60% of the market value of the advertisement.
Besides, the Top 50's major releases' value accounts for almost half the whole market, 47%, and promotion programs accounted for 31%. Super large internet advertisements which exceed 100 million yuan issued by Faw-mazda, ING Group, eBay, Lenovo, SAMSUNG, China Mobile, Nissan and so on.
Nielsen//NetRatings analysis state it is expected that internet advertisement of our country in the fourth quarter of this year will maintain stable and continuous increase and the advertisement value will exceed to 3 billion yuan as well as market value of the internet advertisement of the whole year will break 10 billion yuan, due to growing identity and importance of the internet integrated marketing of transmedia and transplatform, coupled by the busy season of the market driven by the active consumptions at the end of year, further deployment of the marketing of 2008 Olympics and constant practices of new advertisement promotion of varied kinds.