Japanese blogger Akihito at Shirokuma Nikki picks up a New York Times article about the stress of 24/7 blogging, reflecting on the attraction of blogs as a medium to connect with other people, to immediately access responses to your own thoughts, and in some cases to reach a broad level of influence [ja]. On the other hand, he also notes the similarity between the stimulus of reaching a broad audience through blogging and the stimulus of addictive behaviors.