Iain reports on how he was surprised by the people behind Make Mine a Builder’s*. Sending out samples is nothing new, but Iain was surprised as this was completely out of the blue, they’d not emailed him first to find out his address but had done the digging needed to deliver a present. As he says, ’surprise and delight’s a a marketer’s mantra and I think they succeeded here with some great blogger relations and outreach which cost very little in the long run but has a big impact. 
*For those not used to British terms, Builders Tea usually means really strong with sugar - strong enough to stand your spoon in it as the saying goes. Share This 
 
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04-14
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02-22
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04-04
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04-07
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03-31
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04-03
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01-13
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03-17
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05-04
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美国加利福尼亚州的奥克兰市北部的Temescal街区的中心大道--Telegraph 大道上有一个非常不错的名为“The Wine Mine(酒窖)”的酒铺。它位于一幢红砖房内，规模并不大，如果你开车...
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04-16
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