Imagine for a moment that you need to find some information on the web, and it's really important. You need to be able to trust what you find, and you need to have confidence what you find is truly the best-of-class content you could find, or darn close. Let's say the search term is "managing dementia in the elderly", or "long term care for the elderly", or even more pertinent for me right now, "what to do after your dad has a stroke". Do you really want this search result gamed by link spammers?
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